3.4×Scout spots a reel at 3.4× its usual.
Each post is measured against that account’s own normal, so a small roaster’s breakout stands out from a big brand’s ordinary day.
Account@roastandcompany
Views412K
Their usual121K
Scout is watching 250+ creators right nowKnow every brand.
Know every brand.
Post what works.
BrndStreet learns each client once, spots what's beating their niche, then writes, approves, publishes and reports in their voice.
Free for one brand. No card needed.Northfold Coffee Watching 41 coffee creatorsAllOutliersFlopsReels41 coffee creators · last 60 days
4.0×3.4×
2.6×
4.4×Why it worked3.4×
Pour-over, but you only hear it
@roastandcompany · 412K views, their usual is 121KHookSound first, product second
Format30s Reel, one shot
RepeatableYes, it’s a technique
One sample brand, three parts of the work. It moves on by itself; tap one to stay.
Scout never stops watching.
Every post is measured against its own creator's usual, so a small account's breakout stands out from a big brand's ordinary day.
7,200+
videos scored against their creator's own usual
2,300+
outliers found and explained
250+
creators watched, read fresh every day
Two minutes. One whole week.
Watch an agency take one client from a competitor's hit on Monday to the report on the 1st.
One post, all the way down the street.
Someone else's hit on Monday becomes your client's best post of the month. Tap a stop, or let it play.
3.4×Everything a content team needs.
Thirteen tools in four groups, all reading from the same brand memory.
Northfold CoffeeBrand DNA · v4
Voice
Tone
Audience
Positioning
Rules
Short, plain, a little dry. Talks like the roaster, not the café.
Never: “artisanal”Always name the originGive a day to order by
Find what worksScout and Insights show which posts beat their own usual, and why.
HOOK
on-brand ✓ · 0 rule hitsTwo seconds of the drip, nothing else on screen.
ShipApprove, book, publish and report.
Every line knows where it came from.
Four layers of memory sit behind every draft, and the brand always wins over the market. Tap a layer.
Northfold Coffee · Reel script · approved
Two seconds of the drip, nothing else on screen. “Twelve hours. That's the whole recipe.” We roast on Fridays so it reaches you the week it's at its best. Order by Thursdayfor this week's bag.
Market Memory: sound-first openings are pulling 2.6× in coffee this month, from 41 creators Scout watches. It shapes the hook and never the voice.
Little things. Hours back.
The small parts that save the most time in a week.
Brand BoardA shared canvas where sources wire straight into the writer.
Brand ChatAsk anything about a brand.
Phone previewsSee it as your audience will, before it goes.
On-brand checkOff-brand lines, caught early.
NotificationsNames the brand, the post and who did it.
CommentsTalk about the post on the post.
Make another like thisTurn one of your hits into a fresh draft with the same shape.
Daily ideasThree fresh ones every morning, in the brand's own time zone.
Why not ChatGPT, or a freelancer?
Both can write a caption. Flip the switch to see who's left doing the rest.
ChatGPTWrites a caption
BrndStreetDoes the whole week
A freelancerWrites a caption, eventually
Pay per brand. That's it.
Every Pro brand brings its own seats and credits. Press + and watch the bill.
3brands
Seats
9Credits a month
1,500Pro, monthly
$87 / moFree for one brand, no card. Placeholder prices: $29 a brand, 3 seats and 500 credits each.
Fair questions.
Which platforms can I publish to?
Instagram, TikTok and YouTube today. Each post is checked against that platform’s rules before it’s sent.
How does it learn a brand’s voice?
From the website, socials and documents you add, then from every post that does better than the account’s usual.
Is each client’s data kept apart?
Yes. Every brand has its own memory, and nothing from one client is used to write for another.
What is a credit?
Credits pay for AI work like writing a script. Reading, planning, approving and publishing never use them.
Can a manager approve posts before they go out?
Yes. Turn on approvals and a post waits for sign-off. The approval covers that exact version, so an edit afterwards sends it back for another look.
I’m a creator, not an agency. Is it for me?
Yes. Free covers one brand, and it learns how you talk from what you’ve already posted.
Bring one brand. See what it remembers.
Free for one brand with a teammate. If it doesn't beat how you work now, you've lost an afternoon.